- To introduce to the Ummah a 100% Shari'ah Compliant investment.
- To and protect the wealth of the Ummah.
- To eradicate Usury (Riba) and it evil effects from the Ummah.
- To encourage the use of gold in our transactions as opposed to paper currency, and thereby revive a sunnah of our Beloved Nabi (Alayi Salaam).
- To encourage the use of gold as a means of forwarding interest-free loans.
- To establish a successful and trustworthy network of trading by creating an environment where buyer and seller can easily convert there paper currency to gold and vice versa.
- To make the bullion market more liquid by encouraging the use of gold in daily transactions.
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